Comments on: Branding and Logo info

By: Kevin Smith

Kevin Smith — Tue, 04 Nov 2008 07:08:21 +0000

It appears that ratepayers acquired “more of the same” with the election of the “known squad”. Voters got what they elected (obviously what they wanted) which is more fast deals that benefit the “mates” that got them there in the first place (mostly).
This is not sour grapes from an unsuccessful candidate – just a reflection of the results proven from a representative pool without fresh blood. Maybe voters should reflect more on their decisions rather than the poor decisions from people they elected.
The new logo certainly leaves much to be desired and I agree with the previous comments – run a competition – (school, TAFE, UNI) to achieve a community driven logo from people who live here OR utilise the vast array of talents and services from local service providers who actually pay rates here, employ local residents and contribute in more than one way to our continued economic prosperity.
As a local business person I know you can not always achieve the best price or service locally – but at least give everyone the same, equal opportunity!!

Til the next election, all the best.
Regards
Kevin Smith

By: jeanette Maynes

jeanette Maynes — Wed, 15 Oct 2008 00:07:35 +0000

Hi Dobie,

Feel free to post that comment on my blog, I’d love to know what’s under the *****’s. http://www.jeanettemaynes.com.au

Kind regards

Jeanette

By: dobie

dobie — Mon, 06 Oct 2008 01:19:44 +0000

It is a well known fact that Ann Maree is a close friend ***** (who coincidentally was directly involved in the Maryborough branding) and has done all of her work for the past 8 years or so.
Maryborough Council as a matter of course sent all work straight to Anne Maree, and this has now been carried over to the new FCRC.
If a job is quoted at under $10,000, a tender is not required, so all work to Anne Maree is quoted under that cost, for that reason.
***** moderated by Sue

By: Ben Collingwood

Ben Collingwood — Mon, 29 Sep 2008 10:10:37 +0000

Jeanette, Thankyou for asking the tough questions and making some very strong observations. While the spin from ‘council’ lately has sounded very convincing, it is great to see you haven’t backed down on this matter.

The explanation of ‘we used her previously’ is simply a cop out – there is no discernable connection between Maryborough’s original (and extremely effective) logo and the other three. This observation leads me to agree with you that any number of others could have done as good if not better a job.

You’ve certainly put council on notice and hopefully they look closer to home next time!

By: Johnny 'no relation to Vic' Hislop

Johnny 'no relation to Vic' Hislop — Mon, 29 Sep 2008 05:13:21 +0000

In this day and age I’m surprised it wasn’t designed in China……

By: Jeanette Maynes

Jeanette Maynes — Sun, 28 Sep 2008 09:14:39 +0000

Oh and “crock of crap” is obviously not directed at you Sue, it’s in reference to the whole issue, I know you are relaying the info you have been provided so far, so thank you that is appreciated.

By: Jeanette Maynes

Jeanette Maynes — Sun, 28 Sep 2008 08:26:27 +0000

To the best of my knowledge, it appears that, Fraser Coast Regional Council (FCRC);

FCRC Logo & Brand Identity – designed in Mount Gravatt
FCRC Website – designed in Brisbane
FCRC Magazine – designed and printed in Mount Gravatt
FCRC Tiro Website – designed in Brisbane
FCRC Maryborough Website – designed in Bundaberg
FCRC Woocoo Website – designed in Brisbane

By: Jeanette Maynes

Jeanette Maynes — Sun, 28 Sep 2008 06:18:17 +0000

I agree Sadman, what a “crock of crap”….

BRANDING;
1. ‘Anne Maree Althaus was approached to provide a proposal on assisting in the development’….
So why were local businesses not also approached?
Why were community members and schools not involved in a logo competition that if need be could have been refined by a local designer to meet a corporate standard?

2. ‘the existing extensive professional involvement with Maryborough City Council in the development of their branding strategies (after an exhaustive tendering process undertaken by Maryborough in 2004 which included many local businesses’……
Why did the same councillor involved not undertake an exhaustive tendering process with Fraser Coast Regional Council in 2008 for the new brand development?
If Maryborough Council decided not to support their local advertising and marketing businesses in 2004 does this mean an amalgamated Hervey Bay and the other Fraser Coast Regions should be expected to tolerate this behaviour in 2008?

3. ‘tight timeframes to meet publication deadlines’…..
Honestly all printers do this and do so on a daily basis.

MAGAZINE;
4. ‘Council however undertook an Expressions of Interest process which was advertised in local papers’….
When was this, which paper? I’m sure an expression of interest such as this should have created some sort of buzz within the local printing industry.

5. ‘Upon assessment of the individual submissions against specific criteria including Experience, Track Record, Timeframes, Price and Evidence of similar work’…..
Some of our local printers have been operating for over 20 + years and most certainly have the experience, track record, evidence of similar work and ability to meet deadlines. Dealing with many of them daily I personally know for a fact they can better any outsider’s prices!

6. ‘printing of corporate stationary locally;’…….
If local printers design, prices and services are competitive for stationery one would assume them to be competitive for other print mediums.

By: Sadman

Sadman — Sat, 27 Sep 2008 04:04:51 +0000

Sue,

To put the above as an aswer, is quite frankly a load of bollocks. Their are about 90 thousand people
in the Fraser Coast Regional Council area, to exclude them from the process of deciding on the regions
logo defies belief. The reality is, council never put this out to open tender, did they?
Who is Anne Maree Althaus? Where does she come from? Lastly Sue, is this council about representing
local people or not?

Sadman